Frank Baggetta has performed for fifty years on Toronto's biggest stages, from the Rogers Centre to the Royal Ontario Museum. For fifteen of those years he had a website. It never brought him a single booking.
It wasn't built to be found: it didn't rank, it wasn't built for mobile, and it had collected a decade of dead pages.
We rebuilt it as a fast, mobile-first site organized around the five things people actually search for: weddings, corporate events, cocktail piano, Italian music, and jazz. Every page is written and structured for local search.
The result, in the first few months
- Three new enquiries in the first month. His old site brought zero in fifteen years.
- Top 3 on Google for "accordion player Toronto," the term that books work.
- #1 for "frank baggetta," with nearly half of searchers clicking through.
- Organic search became his single biggest traffic source, 53% of all visits.
- Visitors stayed engaged: a 76% engagement rate and about a minute per visit.
- 70% of clicks came from mobile, exactly where a mobile-first build earns its keep.
Numbers from the site's first ~3.5 months. Google Search Console and GA4.
A new site, indexed and ranking in the top three for its core commercial term, pulling most of its traffic from Google and turning fifteen years of silence into real enquiries, all inside one quarter. That's what "built for local search" looks like in practice.
"I had a website for fifteen years and it never brought me a single booking. I'm not a tech person, so I kept putting it off. Matt had my new site live faster than I thought was possible, and in the first month it already brought in three new enquiries. I sent him what I had and he handled the rest. Completely painless."
Frank Baggetta, FrankBaggetta.ca